Notes on design, data, and shipping.
Where I think out loud about UX trends, design systems, conversion, and the projects I'm building. Less hot takes, more hard-won lessons.
Designing in the age of AI: where the craft still matters
AI can generate a hundred screens before lunch. That's exactly why judgment, research, and systems thinking are worth more than ever. Here's how I fold AI into my workflow without outsourcing the thinking.
The subscription merge problem nobody talks about
Two accounts, one user, conflicting states. A look at how I untangled a deceptively gnarly flow, and what edge cases taught me.
Why I build design systems before I build screens
Per-screen updates are a tax on every future change. Starting with tokens and components pays it down before the bill arrives.
Reading the data before you draw
My research-first workflow: how analytics, journey maps, and a few honest questions reshape a design before it exists.
A/B testing taught me to kill my favorite designs
The version I loved lost. The version I doubted converted. A short story about ego, evidence, and letting users decide.
From industrial design to product design
What a degree in physical product design quietly gave me: systems thinking, constraints as fuel, and respect for the user's hands.
Shipping for four countries
Designing across the UK, France, Spain, and Canada. Notes on localization, cultural assumptions, and what travels and what doesn't.